Japan and Korea are leading world economic powers and important partners for the EU. Japan is the 6th largest EU trade partner and Korea is the 9th. These highly attractive and thriving markets offer vast business opportunities for European companies.
Japan and Korea’s societal and business cultures are very different to European cultures which can mean that doing business in Japan and Korea is often challenging for European executives. For this reason, the European Commission launched the Executive Training Programme which is designed to help EU companies to understand the specifics of Japan and Korea's economies, language and business cultures.
The Executive Training Programme is an intensive professional development training course which provides participants with pertinent knowledge of two of the strongest world economies and an in-depth understanding of the way in which business is carried out in East Asia. This programme broadens the horizons of EU corporations and enhances their business prospects in the Japanese and Korean markets.
The Executive Training Programme has been in operation in Japan for more than 30 years. Convinced by its success, the European Commission expanded the programme to also include Korea in 2002.
To date, more than 1000 European executives from over 20 different sectors have completed the programme and now hold prominent leadership positions in EU companies in Japan and Korea. The programme has been instrumental in building trade and investment between the EU and two of the strongest Asian markets.