Immersion module in Japan

Immersion module in Japan

1. Purpose of the immersion module Top

   The main objectives of the immersion module are:

   • To develop basic but essential practical Japanese communication skills that are relevant and immediately transferable to business activities
   • To acquire business expertise and management skills that are vital for doing business in Japan
   • To deepen participants' understanding of the local business culture and customs
   • To develop a business plan outlining a clear business strategy for the sponsoring company in Japan

2. Organiser Top

   A 30-week Immersion module in Japan will be organised by Waseda University. Founded in 1882, Waseda University is one of the most prestigious private universities in Japan and the most internationally recognised universities in Japan. Being associated with Waseda University is a powerful asset for ETP participants as they enter the Japanese business community.

   Waseda University offers a wide range of resources from campus facilities to academic information. Sports facilities, computer rooms, medical centres, and dorms make campus life comfortable for ETP participants, while access to professors, library facilities, and academic activities held on campus help to expand their academic knowledge. Waseda University’s diverse student body and extensive business networks provide numerous opportunities for participants to build their business and social networks.

   The ETP at Waseda University will be organised entirely at Waseda University as a university-wide project. The Japanese Language Component of ETP will be delivered by the Centre for Japanese Language; one of the largest Japanese language education institutions in Japan. The Business and Management Component will be delivered by the Graduate School of Commerce and Waseda Business School, which operates one of the largest MBA programmes in Japan.

   Read more about Waseda University

3. Detailed curriculum Top

   Introductory language component

   The aim of this component is to provide the basic survival language skills and the ability to produce simple sentences

   Intensive language training component

   This component aims to develop four essential language skills: (1) listening; (2) reading; (3) oral; and (4) writing, with a focus on business communication.

   Business and management component

   Core courses:

   • Management and Business Culture in Japan
   • Japanese Organisation and Human Resource Management
   • Japan's Economy and Governmental Policies
   • Foreign Firms' Japanese Market Entry Strategies
   • Japanese Marketing and Buyer Behaviour

   Elective courses:

   • How to Advertise in Japan
   • Production System of Japanese Companies
   • Financial Systems in Japan
   • Financial Accounting System in Japan
   • Corporate Law and Contractual Practices in Japan
   • Distribution Systems in Japan
   • Business Plan

   Business Networking and Social Activities

   In order to familiarise ETP participants with Japanese culture and introduce them to a variety of business networks, numerous activities will be arranged, including company visits, networking events and home stays.

4. Benefits for the sponsoring company Top

   As a culmination of the Business and Management Component, participants will develop a Business Plan that outlines a clear and realistic strategy for their sponsoring companies’ businesses in the Japanese market. Participants will receive continuous support for this during their coursework, through individual consultations with the Academic Coordinator, and mentor sessions with experienced business professionals arranged especially for this purpose.

   Sponsoring companies will benefit from in-house expertise on Japanese management, markets, the economy and a deeper comprehension of their sector and product in Japan.